Despite functioning within the European single market, there are still real barriers to international trade, and they also apply to the e-commerce market.
The causes of these problems include, among others: inconsistent regulations in the European Union, the European Economic Area or the European Free Trade Association.
71% of European companies in Eurobarometer surveys were in favor of unified and common international trade law within the EU. Unclear legal regulations in this area effectively discourage especially small companies that could scale through exports, but most of them do not do so.
Accounting issues, language and custom barriers, different ways of product display or even other online payment systems also effectively discourage the internationalization of sales.
The next step in the development of Polish e-commerce is effective foreign expansion. MarketAdd makes it simple and accessible even for small companies.
MarketAdd.eu is a comprehensive e-commerce tool that combines the services of a traditional export broker and ICT technology.
This is the easiest way to create an online store for your brand, thanks to which you can not only conduct active sales, but also build recognition and awareness of your brands to an incomparably wider extent than in typical marketplaces.
MarketAdd is available free of charge to sellers, and the current use of our solution is settled in the SaaS flat-fee system – a commission that is a percentage of the sales turnover of the supported store. In short:until you start selling thanks to us, you don’t pay us anything.
The Marketadd.eu contractor receives access to the administration of the online platform, which enables the sale of products in European Union countries.
The MarketAdd team supervises the continuous development of the platform, introducing additional functionalities and new solutions. The correct operation of the platform is monitored on an ongoing basis and technical support is provided to SLA (Service Level Agreement) contractors.
Thanks to market analysis, the team prepared a database on the functioning of the e-commerce market in many European Union countries.
Contractors will be able to take advantage of the offer of IT, legal, accounting and marketing solutions that will help build their brand image in new markets.
Marketadd.eu focuses on transparency when dealing with legal matters. The company establishes branches in each country and registers VAT and EU VAT numbers. The company settles taxes in the countries where it operates on identical principles. Just like other participants in a specific market – without taking advantage of tax breaks and opportunities that could apply if it was decided to use a different company structure.
The role of Marketadd.eu is to prepare the necessary documentation tailored to the requirements of a given market. Contractors receive ready-made documents required for online sales, i.e. store regulations, privacy policy and returns and complaints regulations.
The Markedadd.eu platform has a signed contract with the GLS courier company, which provides logistics to many European Union countries. For testing purposes, we checked the operation of their system. We sent parcels to the Netherlands and Germany. We then processed the return of such a parcel and checked the operation of their system for information about shipping, delivery time and total shipping costs.
The establishment of companies in other countries will enable Marketadd.eu to offer solutions to other markets.
By choosing the Marketadd.eu platform, a potential seller receives a set of tools with a very wide range of applications:
Possibility to quickly introduce your own products to a new market using ready-made structures. Sales are carried out through a legal entity in the form of a local limited liability company in each country – legal and accounting issues related to running a business in a given country are fully handled by the MarketAdd platform.
Fully implemented logistics and distribution structures necessary for the proper functioning of the online store.
Dedicated sales platform thanks to which the customer maintains independence and brand identity. Products are sold through a personalized store with its own visual identification.
Providing all documents obligatory to run an online store, created in accordance with the guidelines for a given country: Regulations, Privacy Policy, Returns and Complaints Regulations.
Fully implemented, country-specific payment systems.
A universal tool rich in numerous advertising, sales and analytical modules, fully synchronized with the store.
Minimization of costs associated with entering a foreign market – the client receives ready-made and proven tools that fully meet the criteria and standards of a given country.
How does creating a store work?
MarketAdd takes care of the entire store preparation process, legal issues, sales and aftersales support.
Online shop
Setting up a store with language localization for a selected country.
Visual identification
Ability to customize the appearance of your store to maintain your brand identity.
Legal issues
We provide all documents tailored to the requirements of a given market.
Implementations
We implement payment systems and necessary sales tools.
Communication
Live Chat implementation with a real-time translator.
Logistics
We provide fully implemented logistics and distribution structures.
Store operation model within MarketAdd.eu:
Sellers with their own online store can create an account on the MarketAdd.eu platform and generate copies of their stores for individual EU countries. MarketAdd is a solution for sellers who have experience in e-commerce and do not need to learn how to run an online store
It allows for easy operation of an advanced e-commerce system. It allows you to create functionalities that help sellers manage their store (products, categories, orders, payments, shipping, invoices, legal documents). Thanks to the API channel, it enables communication with Magento and other external services.
Enables bi-directional exchange between dashboard and Magento. Thanks to the API, it is possible to send to Magento: information about the creation of new stores, operations on products and categories, changes to visual content, information about orders and returns, and the configuration of individual stores.
The API also allows you to send to the dashboard: information about products and categories, information about store configuration, taxes, graphic templates, installed modules, etc., marketing campaigns, text translations.
Advanced Magento technology allows you to generate new stores, build a product database, use numerous graphic templates, modules for handling payments, shipments and other activities related to running an online store.
Stores generated by the MarketAdd.eu platform have their own URL and retain the style developed in the seller’s original store. Thanks to a shared warehouse, sellers have control over the quantities of products sold. Stores operating in different countries are connected to one cockpit from which they can be managed.
The stores are adapted to the conditions prevailing on a given EU market. Customers from a given country use well-known payment and delivery methods. They have a full range of information about the store and product in their language and an interface adapted to local standards. By maintaining their brand identity, sellers can build customer trust and loyalty to their brand in many European countries at the same time.