Marketplace or your own online store abroad?
Due to the dynamic development of the e-commerce market in Poland, more and more companies in this industry are looking for ways to scale by selling to foreign customers. Popular marketplace platforms offer a relatively easy-to-implement model of such sales. However, like any business, they have their own conditions and restrictions for users.
No logo = no future
If you create your own brand, regardless of whether you are also a manufacturer of your products or not, the value of your company consists not only of sales value and fixed assets, but also the strength of your brand: brand valuation, image, size and activity of your brand community in social media. Popular sales platforms are primarily focused on developing their brands, not yours, and therefore very often the possibility of building brand recognition of sellers is very limited. .
The less you stand out, the less visible your sign is, the less of your history and the value of your brand you can “sell” during the sales process, the less you attach the customer to yourself, you do not build in them an attitude of loyalty towards your product, your brand.
What’s more, your position depends on paid promotions and rules imposed by the shopping platform, not by you. The recognition of marketplaces is huge, they attract millions of people willing to spend their money there, but in this big pond you are just a small fish.
Your brand = Your treasure
If you think about your business in a long-term way, building brand recognition and image is a long process that brings measurable results after some time and also requires investment. But it also brings lasting effects in the form of stable and growing sales, returning customers and allows you to increase the value of your products, because the customer pays not only for what he actually bought, but also for the story of your brand that he believed in.
Thanks to MarketAdd, you do not lose the personality and individual character of your brand. Your brand’s online store operating in the MarketAdd system can be personalized to your needs and brand strategy. You play the first fiddle there and with the help of available solutions, including in the field of performance marketing (Ads, positioning), you build your position on the foreign market. It is a long-term but profitable process. Just take a look at the brands that are your favorites. They also began to build their position according to their own principles.
