Development of online trade
Online trade is one of the fastest growing branches of the European economy and a key sales channel in the B2C model, increasingly replacing traditional distribution networks and stationary sales.
The vast majority of Polish online stores sell on the domestic market, although there are no objective obstacles to doing so in other EU countries
68%
Europeans do shopping online at least once a month.
3,1%
4,6%
This is how much the share of e-commerce in the GDP of all EU economies increased between 2017 and 2021.
1,38%
5,37%
In Poland, the share of e-commerce in GDP between 2015 and 2021 grew even faster than in the entire EU.
718 mld €
is the value of the e-commerce market in the EU in 2021
36 mld €
What is the value of the e-commerce market in Poland in 2021?