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Starting an export business is always associated with risk, lack of data and experience, and in short, it may be difficult at the beginning. This fear of the unknown is the main obstacle to the internationalization of sales in the Polish e-commerce sector. The main reasons why online store owners are afraid of selling abroad are:

• ignorance of legal regulations in force in the target country of sale
• ignorance of the tax system of a given country and the need to keep accounting in accordance with its rules
• in many cases, the need to register a company abroad
• Logistics and distribution challenges (international shipments and returns)
• different culture, shopping habits, social norms that mean that communication and marketing that operate in Poland do not necessarily have to reach foreigners
• the need to configure financial services available in a given country of sale (regardless of whether they will be quick transfers, connecting a card, deferred purchases or installment systems – we know what it looks like in our country, but what is it like elsewhere?)
• lack of knowledge of the language of the country in which sales are conducted, and therefore limited possibilities of contact and customer service.

There are many fears and each of them seems justified. Therefore, MArketAdd is a solution that meets and eliminates these difficulties – it is a complete sales system for Polish online stores that would like to spread their wings abroad, which has ready-made solutions in each of these problem areas. If you want to know the details, please visit the Project tab.