E-commerce is one of the fastest growing industries in the European economy
The value of e-commerce business in Europe increased by 13% in 2021. The coronavirus pandemic certainly helped, but this is already a historical fact, and e-commerce is still growing, with an average rate oscillating around 4% year on year.
Shopping on the Internet is our everyday life and market research confirms this. 68% of Europeans shop online at least once a month, and one in three at least once a week.
In Poland, e-commerce accounted for approximately 5.4% of the total GDP in 2021 and this share will increase in the following years. In 2021, the value of the e-commerce market in Poland was estimated at EUR 36 billion. In the same year, the value of the European e-commerce market was estimated at EUR 718 billion.
What do we most like to buy online?
The 5 most popular product categories most frequently purchased online included:
- clothes and shoes
- movies and series (streaming)
- furniture and home and garden accessories
- printed books, magazines and newspapers
- computers, tablets, mobile phones and accessories.
It is significant that even though e-commerce opens up unlimited possibilities for the internationalization of sales, Europeans are still most willing to buy in e-stores run by domestic suppliers. However, it should be emphasized that this trend is weakening and we increasingly buy from foreign e-shops.
E-commerce – the easiest way to develop exports
The e-commerce market in Poland creates great opportunities for internationalization of sales for domestic brands. The quality of Polish products has long been noticed and appreciated in Europe, so export is a natural consequence of the development of companies. MarketAdd is the easiest way to scale your e-store by selling beyond the borders of our country. Check for yourself in the tab: For whom.
